Rethink Scholarship

This is a really cool video from Rethink Communications promoting their grant.
I agree with the message, in most scenarios it's important to think about ideas AND execution at the same time, especially when working with tight deadlines and budgets.
But, get a strong idea going first as a "blue-print" of your message, don't just start wasting your time executing the first concept that pops into your head.

Check it out!